Six Pillars of Sales Growth - Vision
Vision is first of the Six Pillars of Sales Growth – it’s key in achieving successful sales focus.
Vision
- How clear is your company’s Vision?
- What is your company’s purpose?
- What is your reason for doing what you do?
- Can it be articulated, consistently, by everyone in the company in a way that will resonate with current customers and future prospects?
- How customer-centric and client-focused is it?
A lack of Vision will create confusion. If everyone in your company can’t articulate the Vision clearly and consistently, how can you expect your customers and prospects to understand how you will add value to them?