Explore The Series
by Terry Morris, Regional Director – Central England & Wales
Now that we’re in April, how would you reflect on your sales performance in Q1?
Given the chance, what would you have done differently in the 1st 3x months of the year, and/or in preparing for them?
If the answer is “nothing”, then this article isn’t for you!
A colleague of mine asked me last week – “Do I think most sales organizations focus on the right things?”
My short answer is “no“. To expand on that, I’d say that some sales organizations focus on some of the right things, some of the time. Many have too few, too many, and/or the wrong KPIs to drive success. Many lack clarity of who their customers are in terms of which ones are profitable, which ones have growth potential, and which ones are holding them back!
Back to your sales organization and your reflections on Q1 – It could be that you’ve learned lessons and plan to make changes. In which case, what steps do you have in place to ensure that you do indeed make those changes?
Or, it could be that you know that you should be doing things differently, but you don’t know what or how. That’s where we come in…
Here at Kiss The Fish, we take a forensic look at the end-to-end sales processes of our customers with a view to looking for areas of improvement. We then take a hands-on approach to working with your salespeople to inspire them to exceed their targets, giving them the tools to do so and, improving your customers’ experience when dealing with you as a supplier.
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