Mastering Negotiations: Empowering Sales Teams for Success 

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In today’s fast-paced world of sales, negotiation skills are crucial for success. Mastering the art of negotiation is essential for driving growth and securing valuable deals. 

So how good are your negotiation skills? What process do you follow for success? Do you know your absolute bottom line or end up there very quickly?  

If you’re not sure, then this article and video will help. Kiss the Fish CEO, Andrew Milbourn shares three actionable tips to empower your sales teams to become stronger and more successful negotiators. 

  1. Prepare Thoroughly: The foundation of successful negotiation lies in thorough structured preparation. Before entering any negotiation, take time to research your counterpart, their business, and their needs. Understand their pain points, objectives and potential objections. Armed with this knowledge, you can tailor your approach and anticipate their reactions. Clarify your own goals and priorities, as well as your walk-away points.
  2. Listen Actively: Effective negotiation is not just about making your case; it’s about understanding the other parties’ perspective. Active listening will help you to uncover their underlying interests, concerns and priorities. Pay attention to both verbal and non-verbal cues and ask clarifying questions to ensure you fully grasp their position. Negotiation is a dialogue, not a monologue – and actively engaging with your counterpart, you can build rapport and increase the likelihood of reaching a favourable outcome for both parties.
  3. Focus on Win-Win Solutions: The most successful negotiations result in outcomes where both parties feel they have gained value. Explore creative solutions that meet the need of all involved, avoiding a win-lose mentality, as it can damage relationships and hinder future collaborations. Instead adopt a collaborative mindset focused on achieving win-win outcomes, prioritising long-term partnership over short-term gains. 
In this 90 second breakthrough video, Andrew highlights a very simple methodology for being prepared to win at negotiation every time. 

Get in Touch Today 

If you want to find out more about how we can help you and your sales team become better equipped with careful preparation, active listening and a focus on win-win solutions – simply email Andrew directly at 

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